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Web Design Charleston SC Before And After Dock Company

Patrick Malone • Apr 12, 2024

CASE STUDY: Local Charleston SC Dock Builder Needed A Website Redesign To Keep Up With Their Main Competitors

Learn how Kickstart Local helped this local Charleston SC marine dock builder take their website from one that Google ignored, to one that Google loves and will be a lead generating machine.

Web Design Charleston SC Overview

  • Company: Baker Marine Contracting
  • Location: Charleston, SC
  • Goal: Updated Website With On-Page and Off-Page SEO
  • Strategy: Create new website and build out content after researching main local competitors.
  • Timeframe: 4-6 Weeks
  • Results: Updated modern design, mobile responsive, on-page seo, proper content and site structure, increased keyword rankings

About The Client

Baker Marine Contracting is a family run business that specializes in dock building, construction, repairs and maintenance. They are located in Charleston, SC and also serve most of Beaufort County.

Client Challenges

Baker Marine Contracting is a newer local marine contractor and dock builder in the competitive Charleston SC area. They had a website the owner built himself, with little content, and no proper on-page SEO or site structure. In order to compete with the established dock builders in the Charleston area they wanted an updated, mobile responsive, website that would not only showcase them as the premier local dock builder, but also have the proper content so they could rank for all their targeted services (dock builder, dock repairs and maintenance, floating docks, dock lifts, erosion control).

Our Web Design Action Plan

  • Deep Dive Analysis: We looked at what the main competitors sites in the area looked like, and what content they had that was relevant to our clients services. We also looked at other competitive areas in the US for this same niche to really understand the market and the content needed.
  • Custom Web Design Plan: Based on our research we built out the sitemap, and created all the content for each page of the website which included proper on-page SEO.
  • Website Redesign for Local SEO: Created a new website for Baker Marine Contracting with a focus on enhancing local search engine visibility, ensuring they stand out in online search results.
  • SEO Marketing: Worked on both the website on-page and off-page SEO, as well as incorporated an SEO strategy for their Google My Business Profile (Google Maps).
  • Local Service Pages - Build out seo-optimized service pages specifically targeting the Charleston, SC area.

Website Design Before Photo...

Charleston SC Web Design Video Overview

Website Re-design After Preview

Charleston Website Design SEO Success

  • Number of keywords increased from 5 to over 40
  • Already ranking on the top of page 1 and page 2 for main targeted keywords.
  • Multiple webpages are indexed and ranking for targeted search terms.
  • Traffic will continue to increase with time and more off-page seo.
Website Design Charleston SEO Keyword Rankings

Charleston Website Design Conclusion Summary

  • Did a complete website redesign for Baker Marine Contracting
  • Built our proper seo optimized service pages targeting Charleston, SC
  • Configured and setup proper tracking via google analytics, TAG manager, and custom conversions
  • Website is mobile responsive
  • Submitted website to google search console for fast indexing
  • Number of keywords ranked went from 5 to over 40 hyper relevant local search terms.
  • Started getting lead inquiries within 30 days of launching website.

How to work with us

If you'd like to know how we could help your business get more leads, start more conversations, so you can build more relationships and close more business let us know!

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With over 15+ years of digital marketing experience, we can help you save time, money, and aggravation. We not only serve Bluffton, but we also the Hilton Head, Hardeeville, Okatie, Beaufort, Ridgeland, and Savannah areas.

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Website Design - designed for your audience and to be found on Google Searches

SEO - unlock relevant and increased SEO traffic. 

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